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How to Set Up Postback for Conversion Tracking on Traffic Magnetic

Traffic Magnetic is an ad network specializing in programmatic digital advertising. To ensure campaign efficiency and maximize return on investment (ROI), it is essential to properly configure Postback for conversion tracking.

What is a Postback?

A Postback is a special URL that allows a tracking platform to send conversion data directly to the Traffic Magnetic analytics system. With this, advertisers and publishers can monitor conversion events in real-time, optimizing campaigns based on accurate data.

Postback URL Structure

Here is an example of a Postback URL used in Traffic Magnetic:

https://analytics.trafficmagnetic.com/tracking/action.json?token=tid&event=0&price=1.23
Key Parameters:
  • token: Represents the unique conversion identifier. It must be replaced with a dynamic value provided by the tracking platform.
  • event: Mandatory. Represents the conversion stage:
    • 0: First conversion event
    • 1:  Second conversion event
    • 2: Third conversion event
  • price: Optional. Defines the monetary value of the conversion.

How to Configure Postback in Traffic Magnetic

Step 1: Add Tracking Macro to the Destination URL

In the campaign creative, add the tid macro to the tracking link to capture the unique identifier. Example:

https://my-tracking-link.com?postbackToken=$!{tid}

Step 2: Configure Postback in the Tracking Platform

Your tracking platform or MMP (Mobile Measurement Partner) should be set up to trigger the Postback URL when a conversion occurs. Example of a correctly configured Postback:

https://analytics.trafficmagnetic.com/tracking/action.json?token=tid&event=0&price=1.23

⚠️ Important: The format of the postbackToken macro may vary depending on your tracking platform. Check your tool’s documentation for the correct macro

List of Available Macros in Traffic Magnetic

Universal Macros

  • $!{imp_id}
  • $!{source}
  • $!{random}
  • $!{bid}
  • $!{timestamp}
  • $!{tid}
  • $!{imp_url}
  • $!{imp_nurl_url}
  • $!{imp_redirect_url}
  • $!{imp_redirect_nurl_url}
  • $!{click_redirect_url}
  • $!{ext_<key>}
 
Campaign Macros
  • $!{cid}
  • $!{campaign}
  • $!{crid}
  • $!{creative}
  • $!{width}
  • $!{height}
  • $!{video_player_width}
  • $!{video_player_height}
  • $!{media_type}
 
Visitor Macros
  • $!{gps_lat}
  • $!{gps_lon}
  • $!{country}
  • $!{country2}
  • $!{region}
  • $!{city}
  • $!{postal_code}
  • $!{isp}
  • $!{ip}
  • $!{ua}
  • $!{ifa}
  • $!{idfa}
  • $!{gaid}
  • $!{user_id}

Publisher Macros

  • $!{tagid}
  • $!{app}
  • $!{app_id}
  • $!{site}
  • $!{site_id}
  • $!{placement}
  • $!{category}
  • $!{subcategory}
  • $!{bundle}
  • $!{publisher_id}
  • $!{placement_id}
  • $!{site_url}
 
Device Macros
  • $!{carrier}
  • $!{os}
  • $!{os_version}
  • $!{device}
  • $!{device_id}
  • $!{device_hwv}
  • $!{device_make}
  • $!{device_model}
  • $!{language}
  • $!{platform_id}
Step 3: Test the Integration

After configuring the Postback, run tests to ensure conversion events are being correctly sent to Traffic Magnetic’s analytics platform.

Benefits of Postback Configuration in Traffic Magnetic
  • Accurate Tracking: Ensure all conversions are correctly recorded.
  • Campaign Optimization: Use real-time data to adjust strategies and maximize results.
  • Increased Transparency: Track the performance of each ad within Traffic Magnetic.
  • Higher ROI: Reduce waste and allocate investments to more effective campaigns.

 

Proper Postback configuration in Traffic Magnetic is essential for effective conversion tracking and improved campaign performance. Utilize the available macros to optimize data collection and make strategic decisions based on precise information.

If you have any questions, contact Traffic Magnetic support for more details on the integration. 🚀

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